Our journey began in 1972, in an area with strong ties to the cycling world. Over the years, as the industry tended towards delocalisation, we preferred to go for ‘Made in Italy’ excellence, keeping the entire production cycle in Italy and focusing on quality craftsmanship.
We select only the best materials and always seek the perfect solution to ensure our Italian and foreign partners can count on the best products.
Our young, innovative management team combines outstanding workmanship and craftsmanship with increasingly innovative, high-performance solutions.
Handlebar tape.
Functionality
and personality.
Since 1972, the art of handlebar tapes
For more than 50 years, we’ve seen bar tape as much more than a simple accessory: its dependable grip delivers a sensation of safety you can feel in your hands.
We’re passionate about our work
We get brilliant results because we love what we do and want to create awesome products.
We’re ambitious
We’re not easily satisfied: business success only comes with meticulous attention to detail.
We’re skilled
We put all our expertise into the tapes to ensure you get just the right on-bar ‘feel’ when you’re out riding.
Our bar tapes are packaged by an association that supports inclusivity by providing employment opportunities to disabled persons . We believe that work offers unique opportunities for solidarity, inclusiveness and equality.